Natasha Pavluchenko

“Fashion is my work, my passion, my life”

Natasha Pavluchenko was born in 1979 in Belarus, in a family of Polish and Ukrainian ancestry. She became interested in fashion quite early in life, and gained her inspirations from the work of her great-grandfather – who used to run quite successfully a tailoring atelier in the Warsaw Old Town still before World War One.

When she was 17, Natasha created her very first own collection for a competition of avant-garde fashion, and won. Having completed studies in Fashion Design in the Institute of Modern Knowledge in Minsk, with great determination she took up further advancement in the world of fashion.

Successes came not long afterwards: in 2001 Natasha was awarded the main prize in the international Smirnoff Fashion Awards competition in Moscow, which made it possible to present her designs during the CPD Signature – International Fashion Show in Düsseldorf in 2002 as “Discovery of the Year”. The designer’s talent and unique style were also recognised by the German jury, which awarded her the main prize.

Soon afterwards started her adventure with Poland. It was in Poland that she worked as a designer for a few valued brands, yet she dreamed of creating her own. She succeeded in her plans in 2005, and chose Bielsko-Biała as the seat of her company.

Still in the same year she was awarded another distinction – she won in the competition for young designers, which is of utmost prestige in Poland – New Look 2005 Fashion Oscars. Since that time her collections are shown not only in Poland, but also in Portugal, Russia, Italy, Spain and Germany.

The following years brought about subsequent successes – presentations of the “Urban Fushion” and “Symbiosis s/s 2012” collections were considered as the very best during the spring and autumn edition of Fashion Philosophy Fashion Week Poland.

As of 2008 Natasha has been working with the Ministry of the Economy and the Polish Information and Foreign Investments Agency PAIIZ as co-author of the exhibition Design in Poland, the objective of which is presenting the achievements of Polish designers.

Natasha Pavluchenko is a fashion designer of considerable renown, but she always tries to act beyond it as well. Her objective is to combine high quality design with everyday use objects, breaking through diverse conventions and resignification – this was expressed by the designer’s cooperation with a company from Bielsko, Marbet, commenced in 2009. Under the Marbet Style brand designs were created of furniture inspired by fashion, which were well accepted during the Meuble Paris 2010 fair. The wide spectrum of interests and further designer experiments brought Natasha to the automotive industry – design of the Fiat 500 interior under the artist’s name was developed on the occasion of the 90th anniversary of Fiat Auto Poland, and the adventure with car related designs was further extended by cooperation with Carlex Design.